Key dates

Key dates are markers on your content calendar for the days you want to plan around: holidays, historical anniversaries, product launches, awareness months, events. They show on the calendar and on your Home page, and they never publish anything.

Adding a key date

Go to Posts → Calendar.
Click Add key date in the calendar header. In month view you can also hover over a day and click the star in its corner to add one on that day.
Fill in the details (see below) and click Add key date.

If you don't have any key dates coming up, the Key dates section on your Home page also has an Add key date button.

Key date settings

Name: what shows on the calendar, like "Texas Independence Day".
Date: the first day it happens.
Ends (optional): for key dates that last several days, like a launch week or Pride Month (up to a year).
Repeats: whether it happens once or every year (see below).
Year it started (optional): adds an anniversary to the label, like "191st anniversary".
Last year (optional): the last year a repeating key date shows. Leave it empty to repeat forever.
Heads-up: how many days before the key date to start flagging it in Coming up if nothing is scheduled (0–90, 7 by default).
Color and Notes: notes are a good place for content ideas, hashtags, or who's covering it.

Repeat options

The choices depend on the date you picked. For example, Thursday, November 26, 2026 offers:

Doesn't repeat
Every year on November 26
Every year on the 4th Thursday of November
Every year on the last Thursday of November (only offered when the date is the last such weekday of its month)

A key date on February 29 shows on February 28 in years that aren't leap years.

Where key dates show

Month view: a colored label at the top of the day, and the whole day is lightly tinted. Multi-day key dates show as one bar. If a day has more than two, click +N more to see them all.
Week and day views: a Key dates row above the time grid.
List view: a Key dates group at the top.
Coming up: a strip above the calendar with the next key dates in the coming 60 days.
Home: the Key dates section lists the next five.

Click any key date to see its details.

Coming up and "No post yet"

Each key date in Coming up and on Home shows how many posts you have planned for it, like 2 planned. Scheduled and published posts count. Drafts don't. Days are counted in your own time zone.

When a key date is inside its heads-up window and nothing is scheduled for it, it shows No post yet · Create. Click it to start a post for that day.

Creating a post for a key date

Click a key date, then Create post for this day. The composer opens already set to Schedule on that day at 9:00 AM. If that time has already passed, it uses the next full hour instead, and if a multi-day key date has already started, it uses today. Pick your channels, write the post, and change the time if you like.

Changing a single year

For a repeating key date, click it and open the [year] only menu:

Move [year] to another day…: pick the new day (within a year of the original).
Skip [year]: hides that year only.

To undo either one, open the key date on any other year. Changes are listed under Changed for single years with a Restore button.

Editing and deleting

Edit changes the key date for every year.
Delete removes it from every year. For a repeating key date you're asked to confirm with Delete every year.

Everyone in your workspace sees the same key dates and can add or edit them.

Hiding key dates

To hide them, open the calendar's filter menu and turn off Show key dates. This also hides Coming up and the Home section. The setting is saved in your browser.

Good to know

Key dates don't send emails or push notifications. Use Coming up and the Home section to see what's ahead.
A workspace can have up to 2,000 key dates.