Smart Queue

Smart Queue learns the days and hours your audience actually engages on each connected channel, then orders your queued posts to land in those windows first.

How it works

1. Smart Queue looks back across the last 90 days of published posts on a connected account.
2. For every (weekday, hour, format) combination it scores the average engagement (likes + comments + shares + a fraction of views) against that account's own mean.
3. Buckets with at least 3 historical posts get a z-score from -300 to +300. The higher the score, the better that slot performed for you, relative to your average.
4. When Smart Queue is enabled, new posts are placed into the highest-scoring open slot in your existing queue times — not just the next available one.

Enabling Smart Queue

Open Posts → Smart Queue in the sidebar.

1. Pick a connected social account.
2. Click Recompute now the first time to build the heatmap.
3. Flip the Smart Queue enabled toggle.
4. New scheduled posts on that account will now prefer your highest-scoring slots.

The heatmap

Darker green cells are higher-scoring slots. Hover any cell to see its raw score and sample size. Cells with too little data appear in light gray and are skipped until enough posts accumulate.

Reordering existing posts

Click Preview & apply reorder to take all currently scheduled posts on the account and re-place them across your top-scoring open slots within the next 90 days. Capacity per queue time is respected.

When to recompute

Smart Queue recomputes nightly. You can recompute on-demand any time by clicking Recompute now — this is useful right after importing historical posts or making large changes to your posting strategy.

FAQ

My heatmap is empty. You don't have enough historical posts with analytics yet on this account. Publish more posts (or import historical ones with analytics) and try again.

Does Smart Queue change my queue times? No. Your queue times define the universe of when posts can go out. Smart Queue only picks which of those times to fill first.

Why don't all formats have the same score? Reels and carousels often outperform plain images on Instagram; tweets behave differently than threads on X. Smart Queue tracks format separately so a Reel can land in your "best for Reels" slot and a single image in your "best for images" slot.