Posting to multiple channels at once
A single post in Schedulin can publish to any number of channels. The composer keeps the media in sync across channels but lets you tweak captions, mentions, and hashtags independently.
Picking channels
At the top of the composer, click each channel you want to publish to. The selected channels appear as tabs in the caption editor.
Per-channel caption editing
Click any channel tab to edit just that channel's caption. Common reasons to differentiate:
- Twitter / X is limited to 280 chars — write a tight version.
- LinkedIn prefers 3–5 hashtags and a more professional tone.
- Instagram captions can include up to 30 hashtags.
- TikTok does best with niche tags placed at the end.
The composer shows a character counter per channel and highlights limits in red as you approach them.
Lockstep vs differentiated
By default, typing in one channel's caption updates all of them (lockstep mode). Click Customize per channel to break the lock — from that point each channel keeps its own copy.
To re-sync, click Reset to original on any channel and it copies the master caption back in.
Media
Media is always shared across all selected channels. If one channel doesn't support the media type (e.g. Twitter doesn't accept 10-image carousels), the composer warns you before scheduling.
Scheduling
When you add a multi-channel post to the queue, each channel uses its own next slot — so the post may publish at slightly different times. Use pick a specific time to force every channel to publish at exactly the same moment.