Creating AI UGC video ads

AI UGC turns a short brief into a vertical, user-generated-content-style video ad: a creator talking to camera about a problem and your product. Schedulin writes the script, casts the creator, and films one continuous take of up to 15 seconds with real lip-sync.

You'll find it under Create → UGC.

1. Say what it's for

Click New video and fill in:

Product or brand — the only required field.
Website (optional) — the scriptwriter reads it for real details.
Who's it for? and What should viewers do? — e.g. "Start a free trial."

2. The message (optional)

Angle — what the video should make people feel or realize.
Opening line — the exact first sentence. Leave it empty and Schedulin writes the hook (and suggests alternatives you can try as variants).
Notes — anything the script must mention or avoid.
Project name — for your own reference. Defaults to "product video".

Before writing, Schedulin searches the web for how real users talk about the problem, so the script uses their language. The script is a few short lines — a hook, the point, and a call to action — sized to fit one 15-second take.

3. Pick the creator

New actor generates a fresh creator in the Scene you describe, such as "sitting at their desk at home".
To keep the same face across a campaign, save a creator as an avatar under Manage avatars, then pick it in future briefs. Reusing an avatar as-is is free.
Choose a Voice, or leave it on Auto to match the actor.

4. Video options

Quality — videos are made in HD (720p, $0.20 per second), which is what TikTok, Reels and Shorts play at.
Language — the language of the script and voice.

Every video is a single vertical take of up to 15 seconds, made for TikTok, Reels and Shorts. Videos don't include captions — add them in your editor or the platform's own caption tool if you want them.

The summary beside the form shows what the video can cost at most and your credit balance.

5. Generate

Click Create video. The project page shows each stage as it runs: writing the script, casting the creator, and filming the video. It usually takes a few minutes, and you can leave the page.

6. Use the video

When the video is finished:

Use in post saves a copy to your media library and opens the composer with the video attached, ready to schedule.
Download saves the MP4.
Hook variants — click Make variant on a suggested opening line to create a new video with the same brief and that hook, so you can A/B test openings.

Credits

AI UGC is paid for with AI credits and is available on paid plans (not during the free trial). When you create a video, Schedulin reserves the most it can cost — a full 15-second take, plus the script and actor steps. After filming, you're charged only for the seconds actually made and the rest goes back to your balance. If a generation fails, everything is refunded automatically. See AI credits explained.