UTM parameters
UTM parameters are query-string tags appended to links that let analytics tools attribute traffic back to its source. Schedulin can add them automatically to every link in a post.
Default UTM template
In Settings → Workspace → UTM tracking, enable UTM auto-tagging and set the template. The default is:
utm_source={channel}&utm_medium=social&utm_campaign={post_id}
The variables available:
| Variable | Example |
|---|---|
{channel} | instagram, linkedin |
{channel_name} | Acme Instagram |
{post_id} | A short ID for the post |
{date} | 2026-05-24 |
{author} | The post creator's username |
Per-post overrides
In the composer, expand Link tracking to override UTM values for that post only. Useful for campaign tracking — set utm_campaign=summer-launch on every post in a campaign.
Networks where it applies
UTM tagging only modifies links in caption text where it works:
- Twitter / X, LinkedIn, Bluesky, Threads, Facebook, Pinterest, Reddit — UTM is appended directly to outbound links.
- Instagram — captions don't make links clickable; we still append UTM in case the user copies the link from the caption. Bio link tools work the same way.
- TikTok — links in captions aren't clickable; same approach.
How to verify it's working
After a post publishes, click the link as it appears on the network. The URL bar should show your UTM parameters.
In Google Analytics, the traffic appears under Acquisition → Source/Medium matching your template.