Why analytics differ from the native app

If you see slightly different numbers in Schedulin vs the network's native analytics, it's almost always one of a few causes. Schedulin's data is whatever the network's API returns — we don't compute anything different.

Refresh timing

We refresh recent posts every few hours. The native app may be showing a newer snapshot. A few hours after publishing, the gap usually closes.

What "engagement" includes

Different surfaces define engagement differently:

Instagram native counts likes + comments + saves + shares.
Some Buffer-era tools count likes + comments only.
Schedulin matches Instagram's definition (likes + comments + saves + shares).

When comparing across tools, make sure you're comparing the same composition.

Lifetime vs window

Native analytics often default to lifetime counts for a post. Schedulin's "last 30 days" view only includes posts published in that window. Switch to a wider window if you're missing posts you remember publishing.

Deleted posts

If a post was deleted on the network, native analytics drop it. Schedulin keeps the historical record. You may see a higher post count in Schedulin than in the native app for that reason.

Story metrics

Story metrics are only available for 24 hours after the story expires. If you check stories after that window, both Schedulin and the native app show no data — we can't backfill what the API no longer returns.

Audience demographics

Demographics (age, gender, country) require the account to be Business (not Creator) on some networks, and only refresh daily. Newly-connected channels can take 24–48 hours to populate.

Still seeing a gap?

If a specific post is showing very different numbers, contact support with the post URL. We can compare the raw API response against the native app and figure out which side is stale.