Instagram account types

Instagram has three account types: Personal, Creator, and Business. Only Creator and Business accounts can publish through Schedulin, because Meta's Graph API doesn't support scheduled publishing for Personal accounts.

Which one should you use

In practice, both Creator and Business work identically for Schedulin's publishing features. The differences come from Instagram itself:

• Business unlocks the full Meta Business Suite, ads management, and detailed audience demographics.
• Creator keeps a slightly more personal feel (the contact button defaults are different) and exposes some creator-only metrics.

If you're not sure, pick Business.

How to switch your account type

In the Instagram mobile app:

1. Open your profile and tap the menu icon (≡).
2. Go to Settings and privacy → For professionals → Account type and tools.
3. Tap Switch to professional account.
4. Pick Creator or Business and follow the prompts.

Switching is reversible — you can always go back to Personal later.

You also need a linked Facebook Page

Meta's API requires every Business or Creator Instagram account to be linked to a Facebook Page. This is a Meta requirement, not a Schedulin one.

If you don't have a Page yet:

1. In Facebook, go to Pages → Create new Page.
2. Pick any category (this doesn't affect Instagram).
3. In Instagram → Settings → Account → Linked accounts → Facebook, link the new Page.

You don't have to post on the Facebook Page — it just needs to exist and be linked.

Common errors

• "This Instagram account is not a Business or Creator account" — switch the account type in the Instagram app, then retry connecting.
• "No linked Facebook Page found" — link a Page in the Instagram app, then retry.
• "You are not an admin of the linked Page" — only Page admins can connect. Get added as an admin in Facebook's Business Settings.

See also

• Using Instagram with Schedulin
• Connecting a channel