Prompting tips
The AI assistant works on whatever you give it. The difference between a generic suggestion and one you actually use is usually in the prompt.
Give it the channel
The same idea reads differently on LinkedIn and TikTok. Mention the channel:
Write a LinkedIn post about today's product launch.
vs
Write a TikTok caption for today's product launch.
The assistant adapts tone and length.
Give it the audience
Write an Instagram caption about our new feature. Audience is solo creators and small marketing teams who already use Schedulin.
Without an audience, you get bland-marketing voice.
Give it the goal
Is the post for awareness, engagement, click-through, or signups?
Write a tweet thread about the new clipping feature. Goal: drive signups. End with a CTA.
Give it your voice
Paste 2–3 of your own past posts as examples. The assistant matches voice much more reliably from samples than from adjectives like "friendly" or "casual."
Iterate, don't restart
If the first draft is 80% right, ask for specific edits:
Tighter — under 200 chars. Replace "amazing" with something stronger.
Don't re-prompt from scratch — you lose the parts that were already good.
Useful prompts to keep around
- Rewrite for X chars — "Rewrite this for Twitter, under 280 chars."
- Translate — "Translate to Spanish, keep the brand voice."
- Variants — "Give me three variants — formal, casual, and meme."
- Critique — "What's weak about this caption? Be specific."