Using Google Business Profile with Schedulin
Schedulin publishes posts to your Google Business Profile (formerly Google My Business). One Google account can manage many business locations, and each location becomes its own Schedulin channel.
Connecting Google Business Profile
- On Schedulin's Channels page, choose Google Business Profile.
- Sign in with the Google account that owns or manages your business, and approve Google's consent screen. Schedulin only asks for Business Profile access (the
business.managepermission). - Schedulin adds every location that account manages as its own channel, named after the business. One location gives you one channel; if you manage 12 you get 12.
- Disconnecting one location doesn't affect the others.
Google Workspace accounts: if you sign in with a work account, your Workspace admin must have Google Business Profile enabled for your organization, or Google will refuse the connection.
What you can publish
In the composer, pick a Post type for each Google Business Profile channel:
| Post type | What it's for | Extra fields |
|---|---|---|
| Update | News, new products, hours changes (Google's "What's new" post) | Optional button |
| Event | A class, open house, launch, or sale weekend | Title, start and end dates, optional start and end times, optional button |
| Offer | A promotion or discount | Title, start and end dates, optional coupon code, redeem-online link, and terms. Google adds its own View offer button |
Every post type supports:
| Field | Limit | Notes |
|---|---|---|
| Text | 1,500 characters | Required for updates; optional for events and offers. |
| Photo | 1 image, JPG or PNG | At least 250 × 250 pixels. Optional, but posts with a photo stand out more on Search and Maps. |
| Button | Pick one | Learn more, Book, Order online, Shop, Sign up, or Call now. Every button except Call now needs a link. Call now dials the phone number on your profile. |
Event and offer posts show on your profile until their end date.
Analytics
Google Business Profile reports metrics per location, not per post. Schedulin credits each post with the location's metrics for the 7 days after it was published:
| Schedulin metric | Google Business Profile source |
|---|---|
| Views | Profile impressions on Google Search and Maps (desktop and mobile) |
| Clicks | Website clicks and call clicks |
| Direction requests | Requests for directions to the location |
Because the numbers belong to the location, two posts published in the same week share the same window of activity. Google doesn't report likes, so that metric stays at 0.
Known limitations
- One photo per post. No carousels.
- No video posts yet.
- No reviews or Q&A. Reading and replying to Google reviews isn't supported yet.
- Verified locations only. Google rejects posts to locations that haven't finished verification.
Troubleshooting
"The Google account has no verified Business Profile locations to connect" — The account you signed in with doesn't manage any locations. Check that you picked the right Google account, or ask the business owner to add you as a manager in business.google.com, then connect again.
A post failed with "Google rejected the post" — Google refused the post itself, and the message includes Google's reason, for example a photo that's too small or a link Google won't accept. Fix it and post again.
"Google rejected this post for its content policies" — Google's automated review turned the post down. Review the text, link, and photo against Google's content policies, then post again.
"Google couldn't find this business location" — The location was removed or is no longer verified. Check it in Google Business Profile, then reconnect.
"Your Google account can no longer manage this Business Profile" — You were removed as an owner or manager of the location. Ask the owner to add you back, then reconnect Google Business Profile.
The channel was disconnected — Google stopped accepting Schedulin's access, usually because the permission was removed in your Google account settings or your password changed. Reconnect Google Business Profile from the Channels page.
Post published but not visible on Google — Wait a few minutes; posts can take a little while to appear. If it still isn't showing, check the post in Google Business Profile, where Google sometimes holds posts for review.