Using Facebook with Schedulin
Schedulin publishes to Facebook Pages via the Meta Graph API. Personal Facebook profiles and Groups are not supported — Meta restricts API publishing to Page assets only.
Connecting a Page
On the Channels page, start the Facebook connection. You'll be redirected to Meta to authorize Schedulin, and then asked to pick which Pages you want to manage. Each Page you select becomes its own channel inside Schedulin.
You need to be an admin (or equivalent role with publishing permission) on the Page for it to be available in the list.
What you can publish
| Post type | Media | Notes |
|---|---|---|
| Text post | — | Caption only |
| Photo post | 1 image | |
| Multi-photo post | 2–10 images | Displayed as grouped attached media |
| Video post | 1 video | |
| Reel | 1 video | Pick Reels placement in the composer |
| Story | 1 image or 1 video | Pick Stories placement |
| Link post | — | Paste a URL in the caption; Facebook renders a link preview |
Our validation allows up to 10 media items per post, images or videos.
Composer settings
For Facebook posts you can set:
- Placement — Feed, Reels, or Stories (defaults to Reels for videos)
- Location tag
- Collaborators
Caption limit
Facebook captions are capped at 5,000 characters in the composer. Hashtags autolink on Facebook when the post publishes. @mentions of other Pages need to use exact Page handles.
Analytics
Once a post publishes we pull engagement (likes, comments, reach, shares) into the Sent tab and the analytics dashboard. Reels and Stories have reduced metrics compared to standard feed posts because Meta exposes fewer fields for them.
Known limitations
- Facebook profiles (personal accounts) and Groups cannot be published to. Meta removed third-party Group publishing from the API in 2024.
- Multi-image posts publish as grouped media, not a swipeable carousel.
- Tagging Pages in a post works by handle; tagging personal profiles is not available via API.
- Publishing an identical post to many Pages at the exact same minute can trip Meta's duplicate-content heuristic. Stagger scheduled times by a few minutes if you're fanning out the same content.