Sending briefs to creators

A brief is the unit of work you've asked a creator to deliver. Each brief lives under one creator and carries the deliverable type, due date, usage rights, and compensation.

Creating a brief

1. Open a creator from the Creators list.
2. In the Briefs section, type a title and pick a deliverable type (POST, REEL, STORY, UGC_RAW, REVIEW).
3. Click Create brief. It starts in DRAFT.

Moving the brief along

Use the status dropdown next to each brief to walk it through the lifecycle:

• DRAFT — being prepared internally.
• SENT — the creator has been notified. sentAt is stamped automatically.
• ACCEPTED — the creator agreed to the brief.
• IN_PROGRESS — they are working on it.
• DELIVERED — they returned the asset.
• APPROVED — you've reviewed and accepted the delivery.
• REJECTED — you've rejected the delivery; usually re-spec and create a new brief.

Usage rights and compensation

When creating a brief from the API or the upcoming long-form composer, you can attach:

• Usage rights: scope (e.g. "organic social"), optional durationDays, optional territory.
• Compensation: cashCents, optional productValueCents, currency (defaults to USD).

These fields are stored as JSON on the brief and surfaced on the brief row so legal and finance can audit them later.